Creating space for Halal

Flora & Noor is a Chicago-based skincare brand and the only halal-certified skincare brand in the US. Flora & Noor solves the vacancy of halal-certified skincare in the US and provides inclusive, halal-certified, vegan, cruelty-free, and sustainable skincare for all. All products are alcohol-free, free of animal by-products, and permissible for everyone, especially Muslims to use. They are pushing the boundaries of high-performance skincare and environmental and social consciousness with the power of plants, inclusivity, and innovation.

Her Story: Jordan is a Black-Muslim woman, wife, mother of two young children and she earned a bachelor’s degree from Spelman College. Founder, Jordan Karim originally started Flora & Noor to cater to her own skincare needs and her son’s eczema. Working in pharmaceutical skincare as a consultant, she noticed a gap in the beauty industry for halal-certified skincare and clean products that target the skin concerns of those with melanin-rich skin as well as chronic skin conditions. Her pharmaceutical background helped her formulate the products by knowing which ingredients to use and which ingredients to avoid.